IPTV services can be divided in three main groups of services broad cast services, content on demand and personal video recorder services. IPTV technology is bringing Movies-on-demand to television which permits a customer to browse an online program or film catalog, to watch trailers and to then select a selected recording. Play the selected item starts nearly instantaneously on the customer's TV or PC.

The Electronic Programme Guide (EPG) provides you with a proactive and intelligent way of watching TV. Reach your desired channel by browsing through genres and catching a glimpse of the current programme being broad cast. IPTV is all about watching what you want and when you want. The On-Demand service lets you set up you favorite movie, music track or even a cookery show at any time convenient to you. There is a reminder set up let IPTV remind you minutes before the programme is about to start.

You don't have to worry about electricity cut anymore, you can see whatever you want, whenever you want. With IPTV, watch auto recorded programs of past 7 days on most viewed 50 channels, even sports channels at your own convenience. The two-way nature of an IPTV connection makes it ideal for providing person-to-person communication services. Instant messaging services will allow viewers to chat via text messages while continuing to watch TV.

Video conferencing over television will allow virtual family gatherings when family members are spread across the world.IPTV services will be used both as stand-alone applications, and as add-ons to programming. Friends will be able to chat while watching a programme together in different locations. Phone-in shows will be able to display callers, linked directly from their home.

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